Episode 374: People Like Us Do Things Like This

Most people try to talk to everyone with their marketing, but the real impact comes when you focus on just one person.

 

In this episode, Tristan Ahumada breaks down how personalization and storytelling can make your message more real, memorable, and human. Drawing from Seth Godin’s idea that "People like us do things like this," he shows how this approach can help you build stronger connections with your clients.

 

Here’s what you’ll hear:

• Why personalization goes beyond just using someone’s name.
• How storytelling creates trust and keeps people engaged.
• Why talking to ONE person can naturally attract a larger audience.

 

If you want your marketing to feel more personal and authentic, this episode is for you!

 

What’s one way you add a personal touch to your marketing?